uncomplicate the complicated

smart + practical brand marketing

help leaders do good, do well

Our purpose is to help socially responsible leaders grow their startup, small business or social enterprise through smart, practical brand marketing. We believe in creating enduring value for our clients’ brands rather than disposable marketing. That means we focus on combining insights and strategy to help you  stand out and accelerate growth.

the flowetik promise

Keep things simple, focused, and honest. Be kind, always. We thrive on building long-lasting relationships and helping good people and organizations succeed through the power of collaboration.

marketing that works for you

Making decisions is what you do. Solving problems is part of your everyday. We’ve been there. We get it. We don’t pretend to solve all problems, only those that affect your brand’s impact and limit your growth. Our team is skilled in an array of specialized services and custom solutions. This is how we can help you take big steps forward:

sensible diagnostics

research audiences, stakeholders. competitors, cultural trends, and your brand to reveal growth challenges and opportunities.

act on knowledge strategy

create a brand value strategy that gets at your audiences’ preferences and expectations to win their attention and deepen trust.

clear roadmap

guide progress with optimal and realistic marketing that elevates brand recognition, grows revenue, and creates passionate brand evangelists.

better inbound marketing

boost your lead generation, customer engagement, and brand awareness with effective execution tailored to your needs and budget.

constructive coaching

direction and advice that helps you build and flex your marketing chops and evolve your marketing strategy to match your goals.

words to do business by

the team

Our collaborative team approach makes it possible to integrate the right people at the right time to deliver better marketing and help you achieve the growth and impact you want. We offer deep expertise and diversity of thinking and waste no time to get results. Think of us as additional members of your team with all the marketing skills you need. Meet the core collaborators.

Zamawa Arenas

Zamawa Arenas

founder | ceo

Brianne Miers

Brianne Miers

chief communications strategist

Taline Badrikian

Taline Badrikian

inbound marketing expert

Watura Finley

director of client management

Rachel Solomon

chief brand storyteller

Bayla Metzger

Bayla Metzger

research & generational expert

Jennifer Handt

Jennifer Handt

senior writer

get in touch

Whether you have a project in mind, or just want to find out more about what we do, we'd love to hear from you. Please get in touch.