Karen Wallace

marketing strategist


Hi, I’m Karen. I’m a business leader with a passion for elevating companies through strong marketing and communications.

My years of marketing experience have taught me the value of deeply understanding clients and their needs. I appreciate the significance of gathering deep insights and using them to inform a strategy.  I feel most successful when I’ve tapped into the “soul” of an organization and uncovered that which will indelibly and emotionally connect them to their audience. This discipline has helped me effectively partner with clients and has produced several award-winning marketing campaigns.  ‘

Before joining Flowetik, I spent over 20 years as a marketing executive, most recently with Fidelity Investments. I’ve led a variety of marketing functions including product management, market research, brand marketing, and event management  I am equally as comfortable developing strategy as I am rolling up my sleeves and diving into tactical execution.

I’m a mother, daughter, sister, friend, and mentor. When I’m not working, I volunteer with organizations that focus on inspiring children through education. I love spending time with my family and friends, particularly if food is involved.

Fun Facts

  • Zumba instructor
  • Proud Jamaican American
  • Board member of Boston Children’s Chorus
  • Unsuccessful perennial gardener (but I keep trying)

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