Zamawa Arenas

Zamawa Arenas

founder | ceo

Hi, I’m Zamawa, a marketing strategist and entrepreneur intent on making a difference. I started Flowetik to help leaders of small businesses, startups, and social ventures grow and scale through smart and practical brand marketing.

Prior to founding Flowetik, I spent 15 years as co-owner of Argus, a full-service marketing and branding agency doing work that matters.

I came to the U.S. over two decades ago after successful stints in journalism, PR, and cable broadcasting in my native Venezuela. Upon completing a Masters at Boston University, I was faced with the choice of going back home or continuing my career in the States. I would stay, I decided, only if I could do work that had social impact. That commitment has guided me ever since. I began by launching Eurocinema, the first international pay-per-view movie service on the internet in the mid nineties. Long before Netflix or Hulu or Paypal, we were streaming art-house films online. Skeptics questioned whether a service like that could ever work. History proved them wrong.

Outside of work, I volunteer my time as a trustee of the Boston Public Library and serve on the boards of the Boston Foundation, Boston Chamber of Commerce, and Eastern Bank. I’m also proud to be a MassChallenge and Babson WinLab mentor, and a founding member of the Latino Legacy Fund.

What I enjoy: a mindful yoga practice, sunny beach days, and hanging out with my husband, family, and friends.

previous clients

Cambridge College
DentaQuest Foundation
Liberty Mutual
Partners HealthCare
United Way

accolades | fun facts

  • 5 Emmy awards
  • Boston Chamber Pinnacle Award
  • YWCA Academy of Women Achievers
  • completed 2 yogathons
  • pretty good cook and urban farmer



detailed bio

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get in touch

Whether you have a project in mind, or just want to find out more about what we do, we'd love to hear from you. Please get in touch.