help good people, doing good
Our purpose is to help leaders of mission-driven organizations scale and achieve impact through smart, practical brand marketing. We believe in creating enduring value for our clients rather than disposable marketing. That means we focus on combining insights and strategies to help our clients stand out and make good things happen.
the flowetik promise
Keep things simple, focused, and honest. Be kind, always. We thrive on building long-lasting relationships and helping good people and organizations succeed through the power of collaboration.
marketing that works for you
Making decisions is what you do. Solving problems is part of your everyday. We’ve been there. We get it. Our team is skilled in an array of specialized services. This is how we help our clients take big steps forward:
diagnostics
research audiences, stakeholders. competitors, cultural trends, and brand perception to reveal marketing challenges and opportunities
strategy
create a value strategy that gets at audiences’ preferences and expectations to win their attention and deepen trust
roadmap
guide progress with a realistic marketing and communications roadmap that elevates recognition and drives impact
inbound marketing
boost lead generation, engagement, and brand awareness with effective digital marketing tailored to each client’s needs and budget
coaching
direction and advice that helps client teams build their marketing and communications expertise
words to do business by
the team
Our collaborative team approach makes it possible to integrate the right people at the right time to help our clients achieve the impact they want. We offer deep expertise and diversity of thinking and waste no time to get results. Think of us as additional members of your team with all the marketing skills you need. Meet the core collaborators.
Zamawa Arenas
founder & ceo
Brianne Miers
chief communications strategist
Taline Badrikian
inbound marketing expert
Kelsey Abbruzzese
writer & public relations consultant
Julia Rand
graphic designer & brand strategist
Karla Morales
photographer & creative
Beth McCarthy
researcher & facilitator