Uncomplicate the complicated

smart + practical brand marketing

help good people do good

Our purpose is to help leaders of mission-driven organizations scale and achieve impact through smart, practical brand marketing. We believe in creating enduring value for our clients rather than disposable marketing. That means we focus on combining insights and strategies to help you stand out and do good.

the flowetik promise

Keep things simple, focused, and honest. Be kind, always. We thrive on building long-lasting relationships and helping good people and organizations succeed through the power of collaboration.

marketing that works for you

Making decisions is what you do. Solving problems is part of your everyday. We’ve been there. We get it. We don’t pretend to solve all problems, only those that affect your organization’s impact or limit your growth. Our team is skilled in an array of specialized services. This is how we can help you take big steps forward:


research audiences, stakeholders. competitors, cultural trends, and your brand to reveal marketing challenges and opportunities.


create a value strategy that gets at your audiences’ preferences and expectations to win their attention and deepen trust.


guide progress with optimal and realistic marketing that elevates recognition and drives impact.

inbound marketing

boost your lead generation, customer engagement, and brand awareness with effective execution tailored to your needs and budget.


direction and advice that helps you build and flex your marketing chops and evolve your marketing strategy to match your goals.

words to do business by

the team

Our collaborative team approach makes it possible to integrate the right people at the right time to help you achieve the impact you want. We offer deep expertise and diversity of thinking and waste no time to get results. Think of us as additional members of your team with all the marketing skills you need. Meet the core collaborators.

Zamawa Arenas

Zamawa Arenas

founder & ceo

Brianne Miers

Brianne Miers

chief communications strategist

Taline Badrikian

Taline Badrikian

inbound marketing expert

Rachel Solomon

chief brand storyteller

Anne Danehy

market research leader

Jennifer Handt

Jennifer Handt

senior writer

Beth McCarthy

researcher & facilitator

get in touch

Whether you have a project in mind, or just want to find out more about what we do, we'd love to hear from you. Please get in touch.