Uncomplicate the complicated

smart + practical brand marketing

help good people, doing good

That is our focus. We partner with visionary leaders who are creating a better, more just world. We believe in creating enduring value for our clients rather than disposable marketing. That means we focus on combining insights and strategies to help our clients stand out and make good things happen.

the flowetik promise

Keep things simple, focused, and honest. Be kind, always. We thrive on building long-lasting relationships and helping good people and organizations succeed through the power of collaboration.

Smart & Practical marketing

We show up with heart and sound strategic thinking. It’s the only way to earn our clients’ trust and deliver work that is actionable and meaningful.  We fuse our curiosity for fresh insights with strategic foresight to bring action to life. This is how we enable visionary leaders to create social impact.


research audiences, stakeholders. competitors, cultural trends, and brand perception to reveal marketing challenges and opportunities


create a value strategy that gets at audiences’ preferences and expectations to win their attention and deepen trust


guide progress with a realistic marketing and communications roadmap that elevates recognition and drives impact

inbound marketing

boost lead generation, engagement, and brand awareness with effective digital marketing tailored to each client’s needs and budget


direction and advice that helps client teams build their marketing and communications expertise

words to do business by

the team

Passionate and principled, our team offers deep expertise and diversity of thinking and wastes no time to get things done. Our collaborative team approach makes it possible to integrate the right people at the right time. Meet the core collaborators.

Zamawa Arenas

Zamawa Arenas

founder & ceo

Brianne Miers

Brianne Miers

chief communications strategist

Taline Badrikian

Taline Badrikian

inbound marketing expert

Kelsey Abbruzzese

writer & public relations consultant

Julia Rand

graphic designer & brand strategist

Karla Morales

photographer & creative

Beth McCarthy

researcher & facilitator

Jennifer Handt

Jennifer Handt

senior writer

get in touch

Whether you have a project in mind, or just want to find out more about what we do, we'd love to hear from you. Please get in touch.