Zamawa Arenas

Zamawa Arenas

founder & ceo

Hi, I’m Zamawa, a marketing strategist and entrepreneur intent on making a difference. I started Flowetik to help leaders of social enterprises, nonprofits and small businesses grow and scale their missions through smart, practical brand marketing. I’ve dedicated my professional life to working with clients whose missions I’m passionate about in health care, public health, education, workforce and economic development.

Prior to founding Flowetik, I spent 20 years as co-owner of Argus, a full-service marketing and branding agency doing work that matters.

I came to the U.S. over two decades ago after successful stints in journalism, PR, and cable broadcasting in my native Venezuela. Upon completing a Masters at Boston University, I was faced with the choice of going back home or continuing my career in the States. I would stay, I decided, only if I could do work that had a meaningful impact. That commitment has guided me ever since. I began by launching Eurocinema, the first international pay-per-view movie service on the internet in the late nineties. Long before Netflix or Hulu or Paypal, we were streaming art-house films online. Skeptics questioned whether a service like that could ever work. History proved them wrong.

Outside of work, I serve on the boards of Blue Cross Blueshield of Massachusetts Foundation, The Boston Foundation, Boston Chamber of Commerce, Boston Public Library and Eastern Bank. I’m also proud to be a founding member of the Latino Equity Fund at TBF. Previously, I was appointed by Massachusetts Governor Charlie Baker to serve on the State MassHire workforce development board where I served as Co-Chair of the Youth Workforce Committee.

What I enjoy: a mindful yoga practice, sunny beach days, and discovering flow.

accolades | fun facts

  • 5 Emmy awards
  • Boston Chamber Pinnacle Award
  • YWCA Academy of Women Achievers
  • completed 3 yogathons
  • pretty good cook and urban farmer


get in touch

Whether you have a project in mind, or just want to find out more about what we do, we'd love to hear from you. Please get in touch.