Zamawa Arenas

Zamawa Arenas

founder & ceo

Hi, I’m Zamawa, a marketing strategist and entrepreneur intent on making a difference. I started Flowetik to help leaders of social enterprises and nonprofits grow and scale their missions through smart, practical brand marketing. I’ve dedicated my professional life to working with clients whose missions I’m passionate about in health care, public health, education, workforce and economic development.

Prior to founding Flowetik, I spent 20 years as co-owner of Argus, a full-service marketing and branding agency.

I came to the U.S. three decades ago after successful stints in journalism, PR, and cable broadcasting in my native Venezuela. Upon completing a Masters at Boston University, I was faced with the choice of going back home or continuing my career in the States. I would stay, I decided, only if I could do work that had a meaningful impact. That commitment has guided me ever since. I began by launching Eurocinema, the first international pay-per-view movie service on the internet in the late nineties. Long before Netflix or Hulu or Paypal, we were streaming art-house films online. Skeptics questioned whether a service like that could ever work. History proved them wrong.

Outside of work, I serve on the boards of the Blue Cross Blueshield of Massachusetts Foundation, The Boston Foundation, Boston Chamber of Commerce, and Eastern Bank. I’m also proud to be a founding member of Unidos in Power and the Latino Equity Fund at TBF. Previously, I served 16 years as a Trustee of the Boston Public Library. And most recently, I was appointed by Massachusetts Governor Maura Healy to serve on the state’s Latino Empowerment Council. What I enjoy: a mindful yoga practice, sunny beach days, and discovering flow.

accolades | fun facts

  • 5 Emmy awards
  • Boston Chamber Pinnacle Award
  • YWCA Academy of Women Achievers
  • completed 3 yogathons
  • pretty good cook and urban farmer


get in touch

Whether you have a project in mind, or just want to find out more about what we do, we'd love to hear from you. Please get in touch.