Zamawa Arenas

Zamawa Arenas

founder & ceo

Hi, I’m Zamawa, a marketing strategist and entrepreneur intent on making a difference. I started Flowetik to help leaders of social enterprises, nonprofits and small business grow and scale their missions through smart, practical brand marketing.

Prior to founding Flowetik, I spent 15 years as co-owner of Argus, a full-service marketing and branding agency doing work that matters.

I came to the U.S. over two decades ago after successful stints in journalism, PR, and cable broadcasting in my native Venezuela. Upon completing a Masters at Boston University, I was faced with the choice of going back home or continuing my career in the States. I would stay, I decided, only if I could do work that had social impact. That commitment has guided me ever since. I began by launching Eurocinema, the first international pay-per-view movie service on the internet in the late nineties. Long before Netflix or Hulu or Paypal, we were streaming art-house films online. Skeptics questioned whether a service like that could ever work. History proved them wrong.

Outside of work, I volunteer my time as a trustee of the Boston Public Library and serve on the boards of the Boston Foundation, Boston Chamber of Commerce, and Eastern Bank. I’m also proud to be a MassChallenge and Babson WinLab mentor, and a founding member of the Latino Legacy Fund. Most recently, I was appointed by Massachusetts Governor Charlie Baker to serve on the State Workforce Development Board.

What I enjoy: a mindful yoga practice, sunny beach days, and discovering new places.

accolades | fun facts

  • 5 Emmy awards
  • Boston Chamber Pinnacle Award
  • YWCA Academy of Women Achievers
  • completed 3 yogathons
  • pretty good cook and urban farmer




get in touch

Whether you have a project in mind, or just want to find out more about what we do, we'd love to hear from you. Please get in touch.